Tag Archives: Personal Branding

Brantford’s Tweetstock6 – It Was All About The People

After all what would Social Media be without them?

The stars and local dignitaries were in da’ house at the Galaxy Theatre last Thursday along with about 250 community small business owners and entrepreneurs to experience the 6th Tweetstock Social Media Rock Conference together, where the amps went all the way to “11”, creating a day of Awesome…

I was in attendance with my good friend Beverley, having heard about the event through the BRANTS Entrepreneurs MeetUp Group I’ve been hanging out with for the last couple of months. I’m still shaking my head on how I could have missed Tweetstocks 1 through 5 so completely?

The Tim’s coffee was freely flowing with a wide array buffet of morning foods to choose from.  The early morning atmosphere was excited with anticipation as people registered and connected with old and new friends to discuss matters of leading edge nature, in particular Social Media and its impact on individuals, communities, families and the way we conduct business. It would be a full day of listening to the tales of some of the most authentic and capable people in the field of teaching Social Business.

The event had a distinct feeling of “home”, the stories shared, the guidance given and the audience interaction made for a rich environment of learning, sharing ideas and a whole lot of awesome!

It felt good to come together to co-create and celebrate with friends in my community.

Trevor Cherewka, founder of the event, kicked things off with a motto for the day:

ABC = Always Be Connecting

In the current climate we are being called upon to create and share, we all have something of value to bring to the collective table. This day was about being present, being an expert in something you’re good at, how to engage with others online, how to brand one’s self and their business, and all throughout, the importance of listening came up time and again.

No matter how high-tech things seem to get, the importance of maintaining the high-touch is still the main thing. Relationships are what create success, none of us does it alone.

No matter how much we read on a subject, nothing teaches better than real life experience, eventually we have to apply what we’ve read about to obtain the results we desire.

Those that share the most are flourishing, and they are telling their stories to communicate to the rest of us that if they can do it, so can we!

The complete list of speakers is here: Tweetstock.ca
Although I thoroughly enjoyed them all, my notable mentions are below…

Taylor Jones of the Kitchener-Waterloo hood told his fresh story about overnight success with one great idea and a Tumblr blog, at 22 he’s just signed a major book deal, the famous blog is: DearPhotograph.com

Venture Capitalist Scott Pelton left us with the impression there’s always lots of money and support for a great idea with a plan.

Tamara McPherson of WonderMoms.ca and Laura Berg of MySmartHands.com were shining examples of what it’s like to be a successful “Mompreneur”.

Lisa Middleton from “StratFest” told her story of how Social Media exposure has transformed the famous Stratford Festival business, it has a thriving online community and loyal following.

Alex Kinsella encouraged us to stick to our passions when thinking about our personal “brand”, his brand is “apps, tacos and beer”.

There was a question and answer panel on creating “buzz” that had us giggling with the interaction between the panel members as they shared their honest and personal insights. I was reminded of my early social media days when friends and I created the buzz that was the viral marketing arm for The Secret.

A small handful of people with a common vision, loads of passion, expectation, imagination and big mouths creates a “buzz” that goes beyond the need for words, one can “feel” that something good is about to happen…

Erica Ehm the Yummy Mummy herself was there for the day and to wrap up the sessions. I sat behind her in the theatre, she was on her iPad all day as she listened and every time I looked at her I was reminded of times in the 80s…

I took notice of and was impressed by the presence of our provincial government, they were well represented with a snazzy booth promoting their small business services with plenty of information to encourage us to start up a business of our own if we didn’t already have one, a clear sign of where things are headed and I’m glad they’re on board.

Included in the ticket price was a beautiful lunch, afternoon break snacks and the take-home goodie bag was stuffed with cool things, it was a class act day all the way!

I’m sure a day at TEDx would be something to compare the experience to, I’ll let you know after my first TED conference…

Oh but wait there’s more!

The Brantford Social Diva Stacey Farrant hosted the after party at Brantford’s newest club, Ignight where buckets of beer on ice and platters of decadent cup cakes were floating about the packed rooms as we celebrated the day together with some let your hair down kind of fun, there was plenty of laughs and loads of insight as people connected and shared their perspectives.

My appreciation for a day well invested goes out to Trevor, his entire team and event sponsors, there was a lot of helping hands aboard to create significant value for the entry fee!

I’ll be back for Tweetstock 7 for sure…